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Roll out new tour and information services for your clients, to better understand their consumption habits. Offer a new advertising medium for brands. Your lighting infrastructure offers new services that can be valued on the basis of your retail space’s surface area.
Here are the 4 steps for installing geo-services:
Set up a communicating LED infrastructure:
Configure your system:
When walking through your store, note down everywhere you have a light.
Roll out the applications (geo-localization, geo-messaging, etc.):
Develop your standard application and increase uses through third-party applications.
Manage, optimize and promote your infrastructure:
Monitor your infrastructure
Easily manage access for clients with a license to the infrastructure
View the statistical analyses of all the infrastructure’s interactions
“I wanted to increase my market shares in soft drinks. To do so, I needed a way to communicate with consumers as close as possible to their purchasing decision. The use of in-store lights as a new medium was a key factor in achieving my goals. “